🛠️ We Bought A Company

What up, marketers. Welcome another 1-1-1 edition of Adam’s Letter. Thank you to the 873 marketers who use this newsletter to earn more and further their careers. If you haven’t yet subscribed, please join us!

Presented by: Supermoon

A little bit of a different letter this week.

A key feature of this newsletter is pulling back the curtain on building a modern marketing career.

From our Start Here page:

To date, you could separate my career into a few chapters:

• Ch. 1 - Getting Started: Sales, Cold Calls, Learning Marketing.

• Ch. 2 - Big Agency: Wipro Digital & VaynerMedia. Big brand exposure.

• Ch. 3 - Indie: Becoming self-employed. Finding product market fit.

• Ch. 4 - Scale: Growing our team. Acquisitions.

As a marketer without a traditional or proper marketing education, I’m not sure I ever really expected to get to this point. But, here we are.

Big Idea: We bought two other agencies.

This is something we’ve been working on for over a year. In some ways, it’s been a very easy process. In others, it’s been a painful march.

While I’m not ready to go into details on the acquisition, what the new agencies do, our plans for them in relation to Heard, etc. - I do want to document my thinking and process that brought us to this point.

Strategy: Go further, together.

The strategy behind the decision isn’t all that complex.

Essentially, we’ve built a good business on a strong foundation of excellent clients, clear values, and a committed team that serves each other and their customers. We believe we’ve hit product market fit and are ready to grow.

So, it’s time to add more.

More capacity. More skills. More clients. More people. More revenue.

Of course, all of those things come with a counter. More details, more processes, more headaches, etc.

Still, we know the type of brand and culture we’re building and we’re betting our new teammates and clients will only add to the foundation we’ve built.

Example of Success: Now and Later

Ultimately, we won’t know if this is a home run, a complete failure, or something in between for some time. But, we have clear immediate and long-term goals that will help drive us in the right direction.

• Immediate Goals:

  • Unify the separate teams into one

  • Build one phenomenal culture

  • Consolidate the systems and processes needed to do so

  • Use our compounded skills, connections, and aspirations to build something bigger together than we would have separately
    

• Long Term:

  • Build the company where the greatest marketers and operators in the B2B space want to work. Period.

If we do it right, we will build a platform for other elite creators, marketers, operators, and entrepreneurs to come together and win at the highest levels. We’re already seeing the benefits of employing this strategy in both the talent we are now attracting and the client opportunities we’re getting to work on.

A pretty different (and much shorter) email this week. As you can imagine, there has been lots going on over here!

I’m curious tho - have any of you done or been a part of an acquisition? What went right? What would you do differently? Or what questions do you have for me through this process?

Catch you next week!