🛠️ How to Make Spotify Wrapped For Your Brand

What up, marketers. Welcome another 1-1-1 edition of Adam’s Letter. Thank you to the 949 marketers who use this newsletter to earn more and further their careers. If you haven’t yet subscribed, please join us!

This issue is sponsored by HEARD MEDIA. That’s right. All you jerks have been spamming me with your black friday deals for the past month. It’s time for payback. If you’re a b2b marketer or leader looking for guidance and support to move your brand forward - we can help.

( I apologize for calling you jerks. 🙂 )

Big Idea: Give a gift that matters

This is the beautiful, calm, and merry time of year when marketers start frantically realizing they haven’t made plans for client or employee gifts, and begin the scramble to get something delivered in the next 3 weeks spread Christmas cheer.

I know YOU didn’t leave holiday gifts for the end of the year. But maybe someone you know did.

Or maybe you want to add something that’s truly value-additive to that incredibly unique branded tumbler or quarter zip you’re planning on sending around.

If so, we’ve got you covered.

Strategy: Steal from Spotify

As you know, Spotify has flipped product marketing on its head with their annual “Wrapped” feature.

The brilliance is in their ability to allow users to both:

1. feel unique

2. lean into an acceptable narcissism about their own choices on the app

The feature is the talk of the marketing town.

Spotify users love it.

Non-spotify users want it.

Apple has tried so hard to recreate it - they offer a “weekly wrapped” feature (it just doesn’t quite hit the same).

Still their intuition is correct. With so many people enjoying the feature, the question must be asked. How can you make something similar?

 Example: Brand X Wrapped

Introducing "Brand X Wrapped," a unique and engaging way to present important data in a fun and fresh way.

Imagine a clickable, interactive report that transforms data into an engaging experience. "Brand X Wrapped" offers a visually appealing and user-friendly journey through your brand's marketing achievements.

Before you tell me it’s too complex, think through how it could work to help you explain your work internally (in-house marketer) or to your clients (agency):

1. Engagement Redefined:

Transform data into an engaging experience. Users can click through key stats, achievements, and explore the journey behind the numbers.

2. Visual Storytelling:

Mold your typical boring reports into something your stakeholders can touch and feel. Filled with interactive elements for a visual narrative of your brand's marketing journey.

3. Simple Execution:

You don’t have a 7 figure budget (or a year) to get this done. Here are some ideas for getting started practically:

• Data Selection: Curate the most impactful data points. Choose metrics that matter most to your stakeholder.

• Interactive Design: Begin with user-friendly design tools like Canva or Visme, progress to a dedicated landing page or website, and, when ready, explore the potential of a customized app.

• Personalize: If possible, take the extra time to personalize the experience to the person you’re sending it to. CEO of your company like a specific sports team? Throw in an easter egg in his version of the report. Marketing Manager kill a particular milestone this year? Toss it in theirs!

"Brand X Wrapped" is more than a report; it can be an immersive journey through your brand's marketing successes.

The side benefit being that your work is showcased alongside the stakeholder getting a unique and memorable experience.

Our team is executing on this idea as we speak - let me know if you try it out!